ProElite has announced the acquisition of Icon Sport, Hawaii’s original and highly profitable MMA organization.

Gary Shaw, President of EliteXC, made the formal announcement today. This is electrifying news for the Mixed Martial Arts fans of Hawaii because Icon is about to be bigger and better than ever before.

“This is an exciting day for all of our organizations, but the biggest winners will be fans in Hawaii,’’ Shaw said. “In a short span of twelve months, EliteXC has already got the well-deserved reputation for staging sensational fights with the world’s top fighters.

With the acquisition of ICON Sport, ProElite and EliteXC continue to establish itself as the fast-growing, premier MMA organization in the world. I look forward to developing Hawaii as the next stronghold in MMA’ ProElite’s partnership will help secure ICON’s foothold in Hawaii’s dominance in MMA, as well as provide the resources needed to expand the company’s operations into an international fight brand.”

Icon is looking to establish itself as one of the sports top breeding grounds for the next wave of MMA greats. There mission is to provide a foundation that keeps the original spirit of mixed martial arts alive in their students. This is evident in their school which has been designed in feng shui to achieve harmony with the environment.

“From day one we have discovered the raw talent that make up Hawaiian MMA in Kaleo Kwan, Kala Kalohe Hose, Mark Oshiro, and Hawaiian trained EliteXC Lightweight Champion Kj Noons. ICON [formerly SuperBrawl] also began the career path for greats such as Frank Shamrock, Vitor Belfort, Matt Hughes, Rich Franklin, Tim Sylvia, Robbie Lawler, Mayhem Miller, Frank Trigg, Takanori Gomi” states Partner, TJ Thompson. “Hawaii grows warriors and will give rise to MMA’s future champions”.

ProElite, Inc. is an entertainment and media company that is dedicated to developing world class MMA events. ProElite delivers an exciting experience for the fan, providing live arena-based events, cable tv programming on Showtime and community driven interactive broadband entertainment online.

Icon Sport, originally called SuperBrawl, is an athlete management and sports marketing firm that specializes in the Olympic and Action Sports markets.

http://news.proelite.com/81813

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