Affliction Lends Arlovski vs Nelson to EliteXC for Mainstream Exposure

In the wake of Affliction “Day of Reckoning’s” recent postponement, the apparel company turned MMA promotion has decided to gain some mainstream exposure by lending two of it’s marquee fighters, Andrei Arlovski and Roy Nelson, to EliteXC for their upcoming CBS “Primetime” event “Heat” on October 4th.

EliteXC President Jared Shaw confirmed the bout which will appear on the main card alongside the main event between Kevin “Kimbo Slice” Ferguson vs Ken Shamrock. Shaw talked about the impact this event could have in the world of MMA.

“Oct. 4 is a huge event for mixed martial arts,” Shaw said. “With this card and this line-up, we hit the mainstream, we hit the hardcore (fans), and we hit (UFC President) Dana White hard.” 

Steve Sievert of MMAJunkie.com has suggested that the new collaboration between the two organizations could open the door for a future mega-fight between Fedor Emelianenko and “Kimbo Slice.”